design that's unmistakably 'you'
artful brands & websites for tastemakers, trendsetters, and masters of their craft
rooted in your magic
T
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Dream brands
Lilly Red Caputo Films Wild Heart Events Urania Films
It's time to elevate your brand to your level of craft.
You don't need a new identity, you need a deeper one. Something unique, something unexpected, or a little unusual.
You've grown beyond your roots, your years of practice. And you've grown a desired style and body of work... a way of seeing that's entirely your own.
for creative experts BUilt on taste, pov, and with love.
Client experiences
Morgan, In Frames
"Kathleen has an ability to see people for who they are. She Creates things that you never think are possible. She's such an insanely talented and passionate human."
Elisabetta, Lilly Red
"thank you kathleen for not just designing, but truly seeing me – translating the intangible into something that feels right."
Mackenzi Knight Photo
"I wanted my brand to reflect what I’m all about. 🪩 kathleen made all of my branding dreams come true! 🤩 "
Julie Floro Photography
"One of the best decisions I ever made for my business was getting my website made by Lovebug. I told Kathleen I wanted it to feel like my mind (magical, artistic, packed to the brim), and she BEYOND delivered."
Let me read your mind...
That's a conversion AND emotional problem. Because every time you send that link, you're wondering whether the website is reinforcing your value or quietly undermining it.
“I'm embarrassed to send people to my website.”
Your business has evolved faster than your branding. Your Instagram looks different than you website, things are inconsistent making it questionable.
“i’ve outgrown my own brand.”
You've spent years developing your eye, your craft, and your point of view. So why does your website still look like you just started?
“I don't think my website actually looks like me.”
You need someone to make the business sound like the actual person behind it. You need nuance.
“I sound like everyone else.”
Let's go deeper...
You already have SO MUCH personality. You're already interesting – that's a great problem to have. So the question becomes, what deserves to stay?
“I have too many ideas.”
You can't necessarily articulate it, organize it, or turn it into a coherent system.
"I know what I like, but I can't translate it into a brand.”
Your focusing isn't just looking 'expensive' – you want to look like 'you'. That's a much more sophisticated desire.
"My work is distinctive. My brand isn't.”
And you really know you're my kind of client if...
Because the actual differentiator is often your particular way of seeing, doing, thinking, curating, creating, interacting. It’s the unsaid, invisible things – sometimes it takes someone else to notice it.
“I can't explain why someone should choose me.”
You have something others need – time to stop hiding behind doubt, fear, and comparison and get that magic out into the world.
“I feel like I'm playing smaller than I actually am.”
Nobody does it quite like you, and you make a difference in others lives. Let's make your brand memorable, and turn your hard work into your legacy.
“I want to be known for something.”
A holistic approach
I align meaning, design, and function for you.
You don't need another trend imposed on you. You need someone to see the thread – someone that can make it something others clearly see too.
Your history, values, craft, and point of view. The things beneath the surface that make the work yours.
You need all your pieces to become whole – meaningful, nuanced, and refined.
The world people actually see. A layered identity and website that bring it all together.
the canopy
The places your business has grown. Your offers, ideas, audience, and next chapter. A brand with room to evolve.
the branches
THE ROOTS
custom brands and websites
S
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One thoughtful process – from visual identity to digital home.
For the ones established enough to know themselves.
Curious enough to keep changing. Good enough at what they do to make it interesting. Let's play.
One-of-a-kind design
custom brands and websites
alignment & elevation includes
I read people.
The references you return to.
The details you notice.
The things you say without saying them.
Together, they become your visual language.
Not manufactured. Uncovered.
Then artfully crafted into your core marks.
Brand
Identity
weeks one & two
(3-5k)
week three
(1-1.5k)
No staring at a blank page or wasting more time. I'll prompt you for the key information, and shape it with your personality, voice, and search visibility in mind. A little poetry and a lot of strategic messaging done for you.
Copy
Writing
02
weeks four and five
(4-6k)
A custom crafted home for your work, with structure beneath the surface and personality in every layer.
With SEO foundations.
A considered mobile experience.
Every piece and pixel on purpose.
A memorable client experience that your people will see themselves in.
Website
Design
Stop just 'keeping up', start standing out.
monthly
400/mo
Imagine your website always up-to-date, ahead of those inquiring dream clients. New images placed, current pricing up, spacing adjusted, and you didn't even have to log in.
Seasonal
Upkeep
The magical effects of custom design
When you're already excellent at what you do, you don't need to play it safe. You get to experiment, indulge your taste, and have a little fun.
MAKE ROOM FOR PLAY
A brand and website with enough depth and flexibility to evolve with your work, rather than needing to be reinvented every few years.
ROOM TO KEEP BECOMING
The details you've instinctively collected over the years become a cohesive visual language people can recognize as yours.
YOUR POINT OF VIEW, MADE VISIBLE
A digital home you'll actually want to share – because it feels as thoughtful, distinctive, and memorable as the work itself.
A WEBSITE WORTH SENDING
Not a polished version of someone else's aesthetic. A visual identity that reflects your taste, personality, and point of view.
A BRAND THAT FEELS LIKE YOU
a little whimsy, a lot of intuition, and definitely an iced chai
Things I'm known for...
I help overthinking creative experts like you skip the self-doubt and excuses so you can upgrade your most important assets and get picked for you, not just your services.
Juxtaposition Shapes Color Meaning Texture
I'm Kathleen,
a wildly optimistic, deeply creative design nerd.
- I see your potential even if you're burnt out or knee-deep in comparison
- I listen to all your ideas that your significant other is tired of hearing (even though they love you!)
- I'm a noticer of details and a finder of meaning
- I'm a natural at mixing analog with digital, old with new, or things you think couldn't go together
- I will always encourage you to be yourself
Rent my imagination, tap into my strengths
Once you sign and complete the deposit, we're locked in! You'll start gathering visual inspiration and photos.
reserve your project
On your start date, we'll kick off with looking at your visual direction and vibe. I'll create everything you need week by week.
the design process
I want to get to know you and get clear on your vision for things. We'll chat on the phone or a quick video call before I send a proposal that fits your needs.
Let's have a conversation
How this works
T
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Custom quotes but most clients
spend $5-8k on average
Pay in six
Deposit and 5 other payments before and after the project timeline
Pay in three
Deposit and 2 other payments
Pay in full
5% off
Investment
⭒.✴︎˚ Book a consultation call with me⤵ ⋆ ☾ ˚.⭒
Show me the magic
tell me about you!
Jaime Kostechko
"Thanks to our gal-pal Kathleen for all her patience and expertise. We really wanted to stand out and show the diversity in our work and how we tailor experiences to each individual client. My favorite part is how you can choose a vibe for our homepage."
wild heart events
Kind words
Mekai
"Seriously, it's exactly what I've been wanting, it's crazy. Even my mom said the design is what I've been saying I want but didn't know how to put together. The thoughtfulness behind everything you did means the world to me, you don't even know. Literally made me cry 🥹 thank you!!!!!!!"
Sparks & Sand floral design
Lilly & Vic
"YOU ARE THE BEST KAT!!
THE BEST! ❤️ ❤️ ❤️ ❤️ ❤️ . "
lilly red
Kelsey
"Kathleen poured so much thought and artistry into curating a website that beautifully translates our story and our values into an experience for our clients. It feels elevated yet welcoming, intentional yet effortless, and speaks directly to the couples who connect with us – not just through our images, but through the heart and meaning behind them. This isn’t just a “new look” – it’s a true representation of who we are and the work we’ve been called to create.
Keli Photography
Meg
"I wanted a website that screamed my personality and love for what I do – Kathleen absolutely did that and more and I could never thank her enough."
Meg Pearson photo
Giana
"HUGE thanks to Kathleen for her dedication, patience and creativity. I told her I wanted my website to reflect how my brain works from a creative stand point. She went above and beyond, and I am so thrilled to see my vision come to life. Much love! 💕"
Giana cormier photography
Francesco
"Kathleen! You will be our web designer forever!!! 🥹 I want to take a moment to express my deepest appreciation for the extraordinary work you made with my new website! The balance between dark art nouveau elements, classical statues, and clean white typography creates a luxury feel. I want to thank you for your vision, your patience, and your artistry throughout this entire process. You elevated Urania Films to an international luxury standard, and I couldn't be happier. "
Urania films
Steph
"Took my vision and all my quirks and turned them into something just magically representative of all the hard work that's been put... into building this business baby from the ground up. Infinitely grateful for your magic 🖤🖤"
hennessy photo co
Rachel
"Shared my website with my friends, they're all obsessed...it's SO good. I don't know if I've said it enough, but thank you! I'm literally so happy."
rachel pietri photography
Yes – foundational SEO and AEO are built into every Sister Trees website.
That means I’m thinking beyond simply making the site beautiful. I structure your pages, headings, titles, descriptions, URLs, and content so search engines and AI-powered discovery tools can more easily understand who you are, what you do, where you work, and who you’re for.
I also pay attention to the actual language on your site—making sure the poetic, personality-filled parts of your brand are balanced with the clear information people (and search systems) need to find and understand you.
What I don't offer is ongoing SEO strategy, extensive keyword research, backlink campaigns, or a promise that you'll suddenly appear first on Google or in an AI search result. Those are much larger, ongoing disciplines.
The goal is simpler: build a beautiful website that isn't beautiful at the expense of being findable, understandable, or useful.
Do you do SEO?
My projects are intentionally focused rather than dragged out for months.
The exact timeline depends on your project, what we're creating, and how quickly you’re able to provide what I need, but you'll see the timing for each stage outlined when you book.
As a general guide, most projects take around 6–7 weeks from start to finish, with each week having a clear purpose and deliverable.
The goal is enough time to make thoughtful decisions – not enough time for the project to become another thing you’ve been "meaning to finish" for six months.
How long does the design process take?
There isn't a one-size-fits-all page count because your website should be built around what your business actually needs.
Most Sister Trees websites land somewhere around 4–6 pages. During the planning stage, I'll recommend the pages and structure that make the most sense for your business, and your final proposal will reflect what we decide together.
Need more? That's completely possible. We'll simply adjust the scope, timeline, and investment accordingly.
How many pages are included?
You're welcome to provide your own copy and add it to a structured, guided Google document that I'll share with you but most clients add on copywriting and have me handle it.
I’ll gather the key information I need from you and then shape it into copy that actually works for your particular kind of business – clear enough that a stranger immediately understands what you do, thoughtful enough to support search and discovery, and still personal, poetic, romantic, playful, or whatever your brand calls for.
After working on hundreds of websites, I’ve developed a pretty good instinct for what information needs to be there, what can be edited down, and where a little personality can make all the difference.
The goal isn't to turn your website into a wall of SEO copy. It’s to make sure the important information is doing its job without sanding off everything that makes you interesting.
Is copywriting included?
Yes, of course! Payment plans are available, and your payment schedule can be separate from the pace of your project.
We’ll work out the payment structure when you book so you can make the investment in a way that feels comfortable, without stretching the actual design process out unnecessarily.
Essentially, every projecdt is custom quoted but most clients spend $5-8K on average and pay in 3 or 6 installments that start and end after the project. You can pay in full to save 5% if you'd like.
Are payment plans available?
You don't need to clear your calendar or spend your life in meetings with me. In fact, I’d rather keep things moving than fill your week with calls.
You do need to be reasonably responsive. I’ll give you clear things to review and make decisions on as we go, and when something needs your input, I’ll need you to keep us moving.
The process is intentionally focused and fast-moving, so disappearing for several days can throw off the rhythm. Show up, give me your gut reaction, answer what needs answering, and let me do the rest.
How available do I need to be during the process?
A little bit of both – and intentionally so.
I have a collection of thoughtfully designed site structures that I use as the starting point for projects. They give us a strong foundation for navigation, hierarchy, usability, and all the less-glamorous things a good website needs to do.
From there, I reshape, restyle, rewrite, rearrange, and customize the experience around you. Many projects end up with mostly custom sections, layouts, details, and design decisions that weren't part of the original structure at all.
Think of it less like choosing a template and more like starting with a very good set of bones. You’re not paying me to reinvent basic website structure from scratch – you’re paying me to know what to keep, what to change, and how to make the whole thing feel unmistakably yours.
Is my website totally custom, or is it based on a template?
Because you’ve already put in the years to become very good at what you do. Your brand & website shouldn’t make you look like everyone else in your industry.
Sister Trees is for people with a distinct point of view – artists, tastemakers, and masters of their craft who want a brand and website that feel as considered, personal, and interesting as the work behind them.
I bring 10+ years and 250+ clients worth of experience in web design, a very particular eye for visual detail, and a knack for reading between the lines of what makes a person or business them. The goal isn’t simply to make you look polished. It’s to make your online presence feel like a natural extension of the level you’re already playing at.
Why should I choose to work with Sister Trees Studio?
Absolutely. Your website shouldn't require me every time you want to change a photo, add a service, or update a sentence.
Your site will be built in Showit, and you'll receive guidance so you feel comfortable making the everyday updates yourself after launch.
And if you'd rather never touch it again? That's an option too. Sister Trees offers ongoing website upkeep and design support for clients who'd prefer to hand over those little updates and keep doing what they actually love.